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Similar to a cloaking, where the page that exists only to drive traffic to another page. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and drive traffic to the main site. Using doorway pages is a violation of the most search engine guidelines and could be grounds for banning.
Also called a doorway page. A gateway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimised to target one specific keyphrase. Gateway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using gateway pages is a violation of most search engine guidelines and could be grounds for banning.
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